Thinking Systems

Thinking Systems is led by David Cole, a digital strategist and product leader with more than 20 years' experience helping mission-driven organisations use technology to create impact.

His background spans leadership roles at The ONE Campaign, WWF International and Amnesty International, covering digital strategy, product development, data, marketing and generative AI.

What We Offer

Digital Strategy

Creating tailored digital strategies to support your organizational goals.

Product Development

Designing and developing user-centric digital products that engage and resonate with your audiences.

Digital Marketing

Managing digital outreach and online campaigns to maximize impact.

Generative AI Solutions

AI-assisted coding, generative text and image creation, and rapid prototyping.

Digital strategy with a systems thinking perspective.