David Cole is a digital strategist and product leader with more than 20 years' experience developing user-centred digital products, platforms and engagement strategies for global mission-driven organisations.
He has led digital and data teams at The ONE Campaign, WWF International and Amnesty International, with a focus on using technology to advance social impact, conservation, human rights and international development. His expertise spans product strategy, digital fundraising, supporter engagement, enterprise reporting, data infrastructure, privacy, security, generative AI and organisational planning.
At The ONE Campaign, David held senior digital leadership roles for more than a decade, leading global product development, digital innovation and insights, major website redesigns, cloud-based data warehouse development, AI experimentation, CMS and CRM migrations, and large-scale mobilisation campaigns. His work on ONE's "Do Agric" campaign helped bring in more than two million new supporters, making it the largest mobilisation in the organisation's history.
He integrates systems thinking approaches into his work, combining strategic leadership with hands-on technical understanding across platforms such as AWS, Google Cloud Platform, BigQuery, Tableau, Looker, Salesforce, WordPress and generative AI tools.
Earlier in his career, David led online outreach and digital campaigning for WWF International, including mobile and social media partnerships with Nokia, and helped shape Amnesty International's global digital strategy, including website redevelopment and early use of SMS for campaigning.
David holds a BA Honours degree in History and Politics from the University of York and is currently studying for an MSc in Systems Thinking in Practice at The Open University.